About Jay Geier, Founder and President

Jay Geier was only 18 when he started his first company. He and his mentor, Dr. Alan Goodwin developed a board game designed to help kids learn how to make good life decisions called Drugs and Alcohol: Play It Straight. The duo ended up selling a million dollars worth of games to school systems around the country via direct mail. The experience taught Jay the power of marketing. He pursued a marketing career and ultimately became the marketing director of a large private practice in Atlanta, Georgia, where his sole responsibility and livelihood was based on generating new patients. This experience is really where the Scheduling Institute began. He employed every imaginable marketing tactic for getting new patients. They generated hundreds of calls, but the hard-earned calls weren't translating into new patients. On a mission, he studied every part of the patient intake process and discovered two huge problems. In less than 90 days he fixed both problems and spent the next four years growing the practice and setting new patient records - his personal best: 601 new patients in ONE week. Eventually he decided to use what he had discovered to help other doctors grow their practices. That's how Jay founded the Scheduling Institute.

Jay and his wife, Diane, have 3 kids and live in Alpharetta, Georgia.

About the Scheduling Institute

For more than 13 years, the Scheduling Institute has been teaching doctors and their staff worldwide the unique process for new patient generation and practice expansion that is truly amazing. It leads to extraordinary growth, higher income, and exceptional quality of life.

Founded by Jay Geier, the Scheduling Institute is a very successful business designed to help doctors turn their practice into a very successful and profitable business by leveraging an asset that already exists within the practice — Staff. Jay discovered the Scheduling Institute concept 25 years ago while serving as Marketing Director for a large private practice in Atlanta, Georgia and spent four years fine-tuning and perfecting the system before fully dedicating himself to sharing it with doctors worldwide.

The Scheduling Institute operates using the same philosophy, tools, and concepts taught in their programs and has doubled its business every year the last five years in a row and is on track to double again this year. With nearly 100 team members, an exceptional team of Certified Training Specialists who travel the country seven days a week year-round, and a state-of-the-art 8,000 square-foot training facility located within a stone's throw of Atlanta's International Airport — the company continues to grow, enriching its offerings to Doctors and their staff. The training center is undoubtedly the most convenient dental training facility in the country.