What is a 5 Star Challenge and Why Do I Need One?

By JAY GEIER

If you’re like most medical practices, you follow-up to confirm appointments with new patients. Everyone knows the patient is more likely to show up, so everyone does it. 
It’s one of the many standard “rules” doctors and their staff follow without question.

The 5 Star Challenge is about 5 “rules” few people know about, and even less follow.  Learn these rules and I gurantee you'll get more new patients, without spending extra money on advertising & marketing.

Here’s how it came about…

When I was medical marketing director for a large medical practice we generated 350-650 new patient calls per month. With this call volume, I noticed something all the general “rules” had overlooked. The flood of new calls was boosting business of course, but it was also making some of our flaws stick out like a soar thumb and come to find out, stunting our potential growth.

Specifically, out of all the calls from new patients, only about 40% or so would book a new appointment. The other 60% would just drift off, never to be heard from again.

We thought we were doing ‘all the right things,’ but where the rubber hit the road - new paying patients scheduling appointments and walking through the door -- there was a big disconnect.

I began to make some adjustments in how the calls were handled and narrowed it down to 5 key parts of a new patient phone inquiry that were most vital and the turning point in scheduling appointments. Getting these right raised our conversion rate to new appointments from 40% to 97%.

Without large volume of calls, these 5 parts of the new patient call would have been overlooked and we would have conducted business as usual, never knowing we had a major handicap in our ability to generate new patients. I started testing this idea out with other practices and it worked every time.

Changing how the 5 areas of a new patient call was handled had a dramatic impact in the amount of paying patients walking in through the door. One interesting discovery I made…practice size didn’t matter and location had no influence. In every case the practice saw an increase in new patients scheduling appointments…even with practices only getting a small handful of calls each day.

So that’s how the 5 Star Challenge was born. I developed an impartial way to judge how well your staff is handling 5 key parts of every prospective new patient phone call. Hit only 2-3 stars and we know from past experience that you’re missing out on 10% to 60% of new patients calling your office that could be scheduling appointments. They’re heading right down the street to your competition, and luckily this can be fixed.

So take the 5 Star Challenge today. Click on the link below then enter in your name, email and phone number. One of our expert staff will mystery call your office and rate them on our 5 Star scale. We’ll take the evaluation, FedEx it directly to you and give you a free evaluation where we’ll discuss the results and how to fix them to generate more new patients.

Take the 5 Star Challenge Now