The Five Shifts You Need to Make For Private Practice Success
It seems silly that someone wouldn’t want success – don’t we all want success? The answer is yes. However, when success means change it requires much more than just flippantly saying you want it. It takes an actual shift in how you are approaching things currently.
We’ve mentioned time and time again that a big part of taking back your practice is focusing on the things you can control. The first thing you have control over is the way YOU think. Your mindset has a huge impact on your business. Why? Everything in your office is a reflection of you. You may think that what goes on in your head is your own business, but that’s not the case. You’re the leader of a small office environment. When everyone around you follows your attitude and behavior, your thoughts don’t end in your head—they become your company culture.
There are five fundamental shifts that need to occur in your attitude and behavior before experiencing greater practice success:
• Take Responsibility
The first step in any transformation is taking responsibility for yourself and eliminating excuses.
When things aren’t getting done the way we want them to, we tend to revert to excuses. The problem with constantly making excuses is that you literally begin to feel like you have no control over anything. You start to believe that circumstances and other people are responsible for your outcomes. It’s simply not true. You are in charge of you. And, you can do really well regardless of the circumstances. It’s difficult, but you need to create a no-tolerance zone for excuses; when you do, it will have a major impact on your practice success.
• Become a “Yes” Office
A “yes” office is a practice where the answer to pretty much anything a patient asks is “Yes, we can do that”—as long as it doesn’t challenge you legally or morally. The goal with this shift is to eliminate the word “no” from your interactions with patients. It’s all about being patient-centric. Perhaps it’s time to set aside personal conveniences or provide alternative options. Whatever it is, do everything you can to turn a “no” into a “yes.” As a result, you open up a wealth of profitable business opportunities otherwise undiscovered.
• Abandon “Something for Nothing”
You want new patients, but you don’t want to do anything to get them. You want a great team, but you want all your systems and processes to stay the same. You want a successful business, but you don’t want to look at your checkbook. Wanting something for nothing is one of the worst attitudes you can have when you’re working to grow your practice. Here’s the formula for practice success: the more you put into your practice, the more you’re going to get out of it.
• Accept that Business Needs to Play a Role
Most doctors are very talented clinicians, yet they shy away from the business and leadership aspects of what they do. Most are eager to improve quality of service, but uncomfortable with trying to increase their patient load. The thing is, the more people you help, the better off everyone is. In order to help more people, however, you need them to come to your office. This takes business strategy. You need to actively seek out ways to gain the business knowledge you need to move your practice forward.
• Lay the Foundation for a Better Business NOW
Ultimately achieving a different, more successful result requires change and a shift in how you approach professional and personal life. Start by working to retrain your mind; doing so will lay the foundation for a better business.
Check out the BRAND NEW Private Practice Playbook Podcast, powered by Scheduling Institute and hosted by Jay Geier! This podcast will provide you with timely, relevant, specialized knowledge that will help you grow your practice. This business podcast is delivered on a monthly basis and will allow you to remain focused on developing strategies to increase results in five major areas of your practice: human capital, financials, space and equipment, marketing, and clinical duplication. Subscribe today and start listening immediately!
THE PRIVATE PRACTICE PLAYBOOK
A NEW PODCAST FOR DOCTORS HOSTED BY JAY GEIER