“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” – Jack Welch, Former CEO of General Electric
You may think of yourself first and foremost as a doctor, but you can’t overlook the fact that as a private practice owner you are in fact a small business owner and leader. And like Jack Welch said in the quote above, as a #1 priority, a good business leader creates a vision. That vision is what will propel you to set the right goals for your team and ultimately, to get private practice results! Let’s break down the steps to harnessing the power of your vision to get those results.
Create a Vision
So ask yourself, “Do I have a vision?” Then ask yourself if it’s the “right” vision — if it’s big enough. In his book Think and Grow Rich, Napoleon Hill states, “Whatever the mind can conceive and believe, it can achieve.” A vision is your view — as the leader of your business — of what you conceive and believe your practice will look like and be like at some foreseeable point in the future. You are predicting the future of your business — something you work toward.
Then you set the tone for how the entire organization moves forward and for what you fully expect to achieve. And yes, it takes salesmanship. You must “sell” your vision in an exciting, compelling way so people can “see” it and believe in it, and share your enthusiasm and commitment. This can be tough because a vision is something you’ve conceived… something you’ve imagined.
It’s intangible – it doesn’t exist… yet!
There’s a large gap between the current state and the future state, and a lot of unanswered questions about how you’ll get there.
That’s why really great visions get pushback from some people, at the same time others are saying, “Let’s go!” Make sure you have plenty of those “Let’s go!” people in your organization!
Learn more about our doctor coaching programs here.
Private Practice Results: Articulate Your Vision
Once you’ve created your vision, you have to communicate it to others so you can all work together to achieve it. Here are some tips for articulating and “selling” your new vision:
- When setting goals, use “I will…” statements; when communicating your goals, use “We will…” statements.
- When you first present your vision to your team, do not allow Q&A time. Tell your staff, “This is what we’re going to do,” and do not allow others to derail your vision by being negative. Let it “sink in” for a while, then reiterate the message at future meetings.
- Describe the vision in terms of tangible benefits to the patient and to the staff, NOT the benefits to you.
- Don’t forget to explain what is expected of your team to bring those benefits to life.
Passionately Own the Vision
Owning your vision means you intend on achieving it, no matter what, and no matter what anyone else has to say about it. You want people to get on board with you, but you intend to do it with or without them.
Expect potshots along the way, but don’t accept them from your own staff. Move the naysayers out of your organization and bring in people who want to be part of your vision and will help you get the private practice results you want.
Relentlessly Drive it to Completion
No matter how well you do the first three, if you don’t relentlessly drive your vision to completion, you won’t achieve the results you want. You’re likely to get discouraged by your mistakes, or your leaders’ mistakes, or when you run into some resistance. Being relentless is about persistence AND, about learning from your mistakes. Mistakes afford us our greatest learning opportunities!
You learn and correct and keep moving forward – it’s an ongoing learning process – and one that is definitely not easy. Fortunately for you, you don’t need to do it alone. Let Scheduling Institute help!
Do You Have a Vision for the Future of Your Practice and Your Life, but Lack a Clear Roadmap for the Next Few Years? Or, Do You Need Help Clarifying Exactly What Your Vision is?
Invest in a 1-Day Private Growth Planning Session with Scheduling Institute called a Blueprint Day. During this day we’ll, 1) review your practice history to gain insights that will guide your future growth, 2) Set specific 2-year practice targets, and 3) design a custom plan to meet and exceed your personal and professional goals.
A Blueprint Day is a sure-fire way to ensure your vision is achieved in the timeframe that aligns with your life plans for how long you want to own your practice.
Visit www.BluePrintDay.com to learn more and register today!