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Build the Best Team Possible at The biggest event of the year!



Improve your Retention and Recruitment Strategies to Prepare for the Impending Highly Competitive Race to Retain Top Employees!

Building Your Best Team Possible Starts and Ends with ONE Thing...CULTURE.

Creating an intentional, amazing culture is your competitive advantage. RIGHT NOW is your time to prepare for the impending crisis that is dawning on business owners nation-wide. This impending crisis is the fight to RECRUIT and RETAIN TOP, HIGHLY SKILLED, ENGAGED and MOTIVATED team members. This has EVERYTHING to do with the CULTURE you create (intentionally or unintentionally) in your Practice. By NOT attending this event, you risk losing top team members to other Practices that have a better Culture than yours (that likely came to this event!).

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Our Star-Studded Cast
Scheduling institute, CEO


Voted best advisor and consultant in the world by Dentaltown, Founder of Scheduling Institute, Author of New Patients Now, and creator of an organization that thrives on it’s Culture. Jay is going to share with you the tips and tricks to becoming a category of one office by focusing on the invisible thread that holds your Practice together... CULTURE!

univ. of alabama, head coach

nick saban

Currently the Head Coach of University of Alabama’s Crimson Tide. He was named “The Most Powerful Coach in Sports” by Forbes Magazine and’s “Best Head Coach in College Football.” Coach Saban is the country’s top recruiter for football, considered one of the greatest coaches of all time for any sport, and seen as the quintessential expert on creating and maintaining a winning culture.


Robert Richman is a culture strategist and was the co-creator of Zappos Insights, an innovative program focused on educating companies on the secrets behind Zappos' amazing employee culture. His new book, The Culture Blueprint, is a systematic guide to how a workplace can help people grow, inspire amazing service, and ultimately drive revenue through amazing culture.


David Salyers

As the Vice President of National, Regional and Local Marketing for Chick- fil-A, Inc., David has invested his entire career as part of a team, committed to building the kind of company culture that people talk about!



Tommy Newberry is the New York Times and Wall Street Journal best-seller, The 4:8 Principle. Tommy speaks on topics related to individual success, personal effectiveness, entrepreneurship, family matters, and current affairs. Since he is very passionate about principles, his presentations tend to emphasize irrefutable truths that have a track record of producing predictable results.



Dee Ann is a 33-year veteran of Chick-fil-A, Inc. She was instrumental in building and growing Chick-fil-A’s well-known culture and talent systems and during her long career, she selected thousands of corporate staff and Chick-fil-A franchisees.


Dr. Randy Ross

A bestselling author, CEO of Remarkable, and Former Chief People Officer. Most importantly, he’s a messenger of practical wisdom and needed hope to help untangle the biggest challenges facing today’s business leader, tomorrow’s workforce, and the future marketplace.

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About the Event

About the Event

Thousands of doctors and medical professionals will be on hand for this once-in-a-lifetime event as the Scheduling Institute shares with you the secrets to building a lasting and profitable private medical Practice. Over the course of three days, you’ll engage in hands-on learning, coaching sessions and seminars from the nation’s top-rated experts on how to identify, establish, and implement a culture of success in your private medical Practice.

Did you know (taken from recent Gallup study)…

  • Only 33% of US Employees are actively engaged and are committed to their job.
  • 16% of US Employees are actively disengaged & directly destroying the workplace.
  • 51% are Unconsciously dis-engaged … they are paid for attendance, doing the bare minimum. And they are ACTIVELY looking for another job with less work and better pay! 
  • Gallup estimates that actively disengaged employees cost the U.S. $483 billion to $605 billion each year in lost productivity.

The chances of you not having at least ONE of the 67% of the entire workforce is slim to none – so don’t think you can exclude yourself.

This is the first ever Scheduling Institute event dedicated to this invisible thread that impacts every facet of your Practice. We’ve figured out how to fix Practice Culture on PURPOSE, and more importantly how to make it your #1 super power to wipe out any threat you have from losing team members and from losing business. This event will help you attract great team members and attract more business! 

DEFINING CULTURE: An organization’s culture consists of the values, beliefs, attitudes, and behaviors that employees share and use on a daily basis in their work.

The Culture determines how employees describe where they work, how they understand the business, and how they see themselves as part of the organization. This is the PRIMARY driver of decisions, actions, LOYALTY, REFERRALS and ultimately the overall performance of your Practice.

The biggest mistake YOU can make, is not believing this effects your Practice, not believing you can improve (or can "do it yourself"), not being 100% intentional, and not being ahead of the game. This will be your SUPER-POWER in this upcoming race to keeping highly skilled team members. 

This is what will transform a basic Private Practice into a flourishing business that patients and team members alike both come to love and depend on. 

Who To Bring

Who You Should Bring

Note from Jay on who you should bring to Culture Fest:

It’s important you bring the RIGHT team to this event, so let’s build your Core Culture Team.

  1. The first person that needs to be there is YOU, as the Owner of the business, you must OWN Culture.
  2. The next person that should be there is your Human Resources person or the equivalent. Everyone has this person, you just might not call them your HR person. It’s the person that handles the New Employee paperwork, handles days off, etc, this might be your Office Manager, a Team Leader, who is this person for your Practice?
  3. Next, if you have a Partner or Spouse heavily involved in the business they should attend. Partners and spouses must be on the same page when it comes to Culture, you can’t have separate Cultures when one person is there vs. when the other person is there.
  4. Lastly, if you have an Alpha Team Leader that could have a great positive impact and implement and influence the Culture in your Practice, they should also be there.

This is NOT an event for the entire team, it is for a CORE group that can implement what you learn at this event.

Looking forward to having you.

Jay Geier



Atlanta Airport Marriott Gateway

2020 Convention Center Concourse, Atlanta, GA 30337



Book your flight into Hartsfield-Jackson Atlanta International Airport. The event venue is a quick, 2 minute sky train ride away from the airport (no rental car or Uber/Lyft necessary). Book your stay at the venue or one of the surrounding Gateway hotels (Renaissance Atlanta Airport Gateway or SpringHill Suites by Mariott Atlanta Airport Gateway). Both hotels are across the street from the Marriott.


Scheduling Institute has secured discounted hotel rates for event attendees at the following hotels.

SpringHill Suites
2091 Convention Center Concourse
Atlanta, GA 30337

2081 Convention Center Concourse
Atlanta, GA 30337


Event Pricing

$2,000 per ticket

Our Ironclad Guarantee:

After more than 20 years of helping private practice dentists, doctors, and other health professionals become highly successful business owners, we are completely confident that our techniques work.

Yes, it's true that we do tend to get hyped up here at the Scheduling Institute, but that's because we've seen just how amazing it is when hard-working doctors and medical professionals are able to convert their skills and education into a sustainable, long-term business. Small and mid-sized businesses are the backbone of the American economy, and it is our unique privilege to have been able to help more than 20,000 medical professionals grow and expand their practice, so yes, of course we're excited!

But we understand that taking the leap from mediocrity into greatness is not for everyone.

That is why we can offer every attendee our ironclad guarantee. If, for any reason whatsoever, you don't feel like Culture Fest 2019 isn't the most amazing, mind-blowing, incredible event that you have ever attended, we will give you a full refund. Simply hand a team member your Culture Fest badge by the end of day one and we will refund your tuition. No questions asked!

That's how confident we are that you will love Culture Fest!


Make the most of your time at Culture Fest 2019 by downloading the event app! The app offers loads of features that allow you to make the most of your time during the event. From the best places to eat to what to pack, this handy app will help guide you through the planning process.


"...the number one thing that keeps my staff going..." - Dr. Franklin Maximo

"...bringing everyone together and putting someone in charge of culture..."
- Dr. Steven Pilipovich

"... this is all about culture..." - Dr. Susan Dennis

"...everyone is going to be a part of it and thrive off of it..."  - Dr. Melvin Benson

Already a Scheduling Institute Member? Click here to purchase