One topic that is rarely covered in dental school is how to efficiently and effectively manage a practice. Proper dental practice management is crucial considering many dentists end up spending the majority of their time on everything BUT practicing dentistry. Practice owners routinely find themselves holding the bag when it comes to hiring, firing, training, cleaning, room and tool set-up and sterilization, handling patient issues, billing, taxes, and even ordering supplies. This leaves many dentists feeling overwhelmed and frustrated at the end of the day.
You can do it all in your own dental practice, but what is being sacrificed?
Telephone and Email
Because dentistry is a "hands-on" type of medicine, it often seems counter intuitive that most of the customer service interactions that you have with your patients (and prospective) patients is via the telephone and perhaps email.
In order to build and maintain a vibrant clientele for your practice, it's essential that staff who are responsible for interacting with patients via telephone and email are properly trained. This is dental practice management 101.
Elements of excellent customer service include: overcoming objections, patience, a thorough understanding of the dental services offered (and crucially what procedures can be combined for a single appointment) and how your billing and payment systems work. Staff should also understand how and when to book a true emergency versus a "take a look and see what's going on" appointment so that they don't overlap or interfere with scheduled procedures.
Looking for ways to properly train your staff, and to run the best practice possible? Let Scheduling Institute help with dental practice management and dental office team building.
Reduce Time Spent in the Waiting Room
Nothing will sour a patient's opinion of your practice faster than being made to wait for an unreasonable amount of time after arriving by their scheduled time.
One way to reduce patient wait times is to consistently review and assess how appointments are scheduled. It's essential that you have an accurate idea of knowing how long it takes to perform any given procedure (not just "chair time" but the total time that a patient interacts with a member of your team) so that your staff can accurately schedule patient visits with minimal overlap.
And when having to wait is unavoidable, your staff needs to know how to make that waiting period as comfortable as possible. This starts with giving the patient an accurate estimate of when they will be seen even if that information may be unpleasant to present. If the patient needs to wait 30 minutes or more, perhaps offer to page them via phone call/text message so that they may have the opportunity to occupy themselves taking care of an errand, etc. You can also offer to re-book their appointment.
Streamline Your Intake Procedure
In today's business world, no dental practice should still be operating on a clipboard and pen basis. There are plenty of great dental practice management software programs available that will help your staff quickly process patients.
Software will also help better protect your patients' privacy. Insurance information, medical history, billing records, credit card information and other vital records are kept securely on the computer instead of being spread out all over the office in paper products.
If you're currently using a mix of paper records and computer software or a variety of different computer programs, consider migrating to a single application that does everything.
Improve Patient Punctuality
Nothing can muck up your schedule like a late patient or one who does not show up at all. Reduce no-shows and late arrivals by having a consistent plan in place to remind patients about their appointments which gives them an opportunity to reschedule if they think their timing might be off.
Part of your intake procedure should be collecting your patients' contact information as well as their preferred method of being contacted. It's a good idea to send reminders both the day before as well as the morning of an appointment.
Furthermore, be sure to set up a return appointment before the patient leaves your office. This way your staff doesn't have to try and chase them down later to schedule a follow-up or hygiene appointment.
Regularly assessing your current processes and workflow will help you understand exactly which elements are slowing down your efficiency. Whether it's poor scheduling practices, inadequately trained staff or outdated records and billing systems, it is essential to bring everything up to the highest possible standards so that you can do what you do best: provide high-quality dental care for your patients.