Every practice owner knows their team members need to be trained.
Just as you need the necessary training and ongoing CE to treat patients, your team needs to be trained to do their job and continuously improve through ongoing training.
Our research shows that only 5% of private practice owners formally invest in training their teams.
So why don’t more practice owners invest in training their team members?
Having worked with thousands of doctors over the past 25 years, we have identified five fear factors that keep practice owners from investing in training—to the benefit of not only the team but also your practice and your patients.
Read on to find out if any of these fear factors are stunting the growth of your team and ultimately your practice…
1. FEAR THAT YOU HAVE THE WRONG TEAM
Our certified specialists have conducted in-office trainings for nearly 30,000 private practice team members across the US, Canada, and 7 countries. Consequently, we know these two outcomes to be factual:
• Training will uncover hidden gems in your practice. With the right tools, training, and motivation, someone you think is marginal may prove to be one of your strongest and most engaged people.
• Someone you view as a strong performer may prove unable to learn, or unwilling to accept, new and better ways of doing things and averse to being held accountable for their performance. They might have been holding you and the rest of the team back for years. Finding this out is just as beneficial as the first outcome and it’s something you want to know sooner rather than later!
2. FEAR THAT YOU CAN’T AFFORD TEAM TRAINING
The right training done correctly—which includes accountability for improved results—pays for itself and drives growth well beyond the investment. Without accountability, training is purely entertainment, and you won’t see results.
When was the last time you invested in a training program that included built-in accountability? Don’t allow negative training experiences of the past dictate your decision to invest in the right training moving forward.
3. FEAR THAT YOU WON’T GET THE PROMISED RESULT
No matter the type of practice, size of town, location, or caliber of team, the right training will give you the desired results if you demonstrate confidence that it will work. It will engage you and motivate your, and then be intentional about following through and holding yourself and your team accountable.
4. FEAR THAT YOUR TEAM WON’T BE INTERESTED
As the leader of your business, when you decide your team needs to be better trained, that’s your decision to make, and your team does not get to opt out. But give your people some credit; you can’t know if they won’t be interested in training until you discuss the benefits with them.
Those with the most potential will jump at the opportunity to learn new things, build their skills, and better serve patients. Those who push back will show their true colors as not being interested in achieving goals, which tells you they may not belong on your team.
5. FEAR OF CHANGE
Embracing change is much easier said than done for most people. But if you want results—if you want something better for the practice, your patients, your family, and your future—you will need to make some changes.
Focus on the positive outcomes as you’re going through the discomfort of change so you always have your eye on the prize.
Let Your Fears Drive You Forward!
Instead of letting any of these fear factors be an excuse for not training your team, let the fear of failure, fear of plateauing, fear of declining profits, and fear of a less-than-ideal retirement be what drives you.
Effective team training is the fastest and most economical strategy for allaying those fears by boosting results—and patient opinions and thus referrals—in significant ways.
READY TO INVEST IN TRAINING FOR YOUR TEAM?
There’s no better time than now to invest in our tax-deductible training and accountability solutions! Give Scheduling Institute a call today at (770) 518-7575 and ask for our Year-End Offer for the biggest savings and the best bonus package that will ever be offered again! It’s a risk-free, guaranteed way to provide your team with the training and accountability they need to improve results.
