MARKETING TECHNOLOGY MANAGER
BECOME PART OF A SUCCESSFUL COMPANY & EXTRAORDINARY CULTUREAre you one-part IT geek and one-part marketing expert? Are you an experienced Marketing Technology Manager looking to further develop your career in a highly productive company that is centered around marketing? Would you love to be the collaborator between several teams to help translate marketing vision into technology implementation to deliver on our company’s goals? If so, then you might be the perfect fit as our new Marketing Technology Manager at Scheduling Institute.
The Marketing Technology Manager is responsible for the overall functionality, optimization, integration, and utilization of the marketing technologies we use as well as identifying new technologies to help achieve our goals and streamline functions of both sales and marketing. Currently, our team uses the following:
- Marketo
- NetSuite
- Schedule Once
- Twilio
- GoToWebinar
- Drift
You must understand marketing disciplines that include the following:
- List segmentation
- Database management
- Email marketing
- Nurture/drip campaigns
- Lead generation
- Experience with SEO, paid search, paid media, web optimization a plus!
As a manager and department lead, this role is also responsible for:
- Serving as a super-user and product evangelist for the marketing technology we use.
- Strategy development and implementation of new marketing technology
- Establishing and documenting system-wide processes
- Training teams on marketing software and approved processes and holding them accountable to following them
- System reporting on items such as the lifecycle, platform usage, sender reputation, lead scoring, etc.
- Ensuring team’ within the company have valuable reporting coming out of the systems and are using the reports wisely.
- Overseeing data security and database utilization
- Supporting Marketing Automation Manager(s) when needed with campaign builds and list segmentation
- Providing administration, maintenance, and day-to-day technical support for marketing technologies
- Manages vendor relationships to include reviewing contracts, renewal negotiation, etc.
- Providing technical support to Marketo team when needed – building new templates, token scripting, form and landing page scripting, setting up templates for frequently used programs, building out and maintaining lead scoring.
- Managing revenue cycle explorer and ensure it stays up to date and functioning
The personal and professional qualities we need are:
- Creative
- Organized
- Pays attention to details
- Analytical
- Adaptable
- Emotionally intelligent
- Strong leadership traits
- A consensus builder and collaborator
- Innovative
- Growth-minded
- Savvy with technology
- Strong project management skills
Perks
- Health Insurance
- Generous PTO Plan
- Monthly performance based commission with pay increases for tenure
- 401(k) with company match (aka, free money)
- Casual Dress Code
- Company Contests
- Over the Top Team Member Events – did we mention we are taking our entire team to Mexico for an all-inclusive vacation in January 2022?
Company Description
Over 25 years ago, Jay Geier discovered the concept and new patient generation secret that became the Scheduling Institute. For more than 20 years, the Scheduling Institute has been teaching doctors and their staff worldwide a unique process for new patient generation and practice expansion that is truly amazing. It leads to extraordinary growth, higher income, and exceptional quality of life. The Scheduling Institute is a very successful business designed to help doctors turn their practice into a very successful and profitable business by leveraging an asset that already exists within the practice — staff.
The Scheduling Institute was the 3rd fastest growing company under $50 million in Georgia in 2014, and was just rated the 7th best company to work for in Georgia, as voted on by its own team! 2020 was the 11th year in a row that we have won Dentaltown’s Townie Choice Award for Best Practice Management Consultant and we were also the recipients of the same award from OrthoTown magazine for 6 years. We currently have over 120 team members, and are significantly investing in growing our talented team and marketing.
With a strong, positive leadership team, every team member has opportunities to grow and make an incredible impact within the growing company. Those individuals that show their dedication and passion are typically rewarded by the opportunity to move up quickly. Our team leaders are not micro managers, but strive to be mentors. We believe that people are responsible for their own success. It’s important that our employees take ownership in their role as a business within a business. A mistake is treated as a learning experience to grow from and a success will be rewarded.
